European football teams' CSR engagement impacts on customer-based brand equity
Year of publication: |
2012
|
---|---|
Authors: | Blumrodt, Jens ; Bryson, Douglas ; Flanagan, John |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 7, p. 482-493
|
Subject: | Profisport | Professional sports | Fußball | Football | Sportmarketing | Sports marketing | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Frankreich | France |
-
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung, (2022)
-
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind, (2021)
-
Vieira, Carla Barbosa, (2020)
- More ...
-
European football teams' CSR engagement impacts on customer-based brand equity
Blumrodt, Jens, (2012)
-
Managing brand identity strategy : how professional football wins the game
Blumrodt, Jens, (2017)
-
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens, (2015)
- More ...