Evaluating a model for cost-effective data quality management in a real-world CRM setting
Adir Even; G. Shankaranarayanan; Paul D. Berger
| Year of publication: |
2010
|
|---|---|
| Authors: | Even, Adir ; Shankaranarayanan, Ganesan ; Berger, Paul D. |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 50.2010/11, 1, p. 152-163
|
| Subject: | Qualitätsmanagement | Quality management | Datenqualität | Data quality | Beziehungsmarketing | Relationship marketing | Kosten-Wirksamkeits-Analyse | Cost-effectiveness analysis | Bewertung | Evaluation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008746892