Evaluating alternative research paradigms: A market-oriented framework
| Year of publication: |
1996
|
|---|---|
| Authors: | Marsden, David ; Littler, Dale |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 12.1996, 7, p. 645-656
|