Exploring consumer product construct systems with the repertory grid technique
Year of publication: |
2000
|
---|---|
Authors: | Marsden, David ; Littler, Dale |
Published in: |
Qualitative Market Research: An International Journal. - MCB UP Ltd, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 3.2000, 3, p. 127-144
|
Publisher: |
MCB UP Ltd |
Subject: | Market research | Qualitative techniques | Repertory grid | Consumer behaviour |
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