Evaluating communication competency of tour guides using a modified importance-performance analysis (MIPA)
Year of publication: |
2016
|
---|---|
Authors: | Al Jahwari, Dawood Sulaiman ; Sirakaya-Turk, Ercan ; Altintas, Volkan |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 1, p. 195-218
|
Subject: | Communication competency | Modified importance performance analysis | Tour guides | Tourismusberufe | Tourism employees | Kommunikation | Communication |
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