Evaluating discounts as a dimension of customer behavior analysis
Shohre Haghighatnia, Neda Abdolvand and Saeedeh Rajaee Harandi
| Year of publication: |
June 2018
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|---|---|
| Authors: | Haghighatnia, Shohre ; Abdolvand, Neda ; Harandi, Saeedeh Rajaee |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 4, p. 321-336
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| Subject: | Clustering | data mining | customer relationship management | discount | RFM model | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour |