Evaluating loyalty constructs among hotel reward program members using eWOM
Orie Berezan; Carola Raab; Sarah Tanford; Yen-Soon Kim
| Year of publication: |
2015
|
|---|---|
| Authors: | Berezan, Orie ; Raab, Carola ; Tanford, Sarah ; Kim, Yen-Soon |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 39.2015, 2, p. 198-224
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| Subject: | loyalty | reward programs | electronic word-of-mouth | eWOM | communication | commitment | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011282979