Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
| Year of publication: |
2012
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|---|---|
| Authors: | Albuquerque, Paulo ; Pavlidis, Polykarpos ; Chatow, Udi ; Chen, Kay-Yut ; Jamal, Zainab |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 31.2012, 3, p. 406-433
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