Evaluating the effect of corporate social responsibility communication on mobile telephone customers
Rojanasak Chomvilailuk, Ken Butcher
| Year of publication: |
November 2016
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|---|---|
| Authors: | Chomvilailuk, Rojanasak ; Butcher, Ken |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 33.2016, p. 164-170
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| Subject: | Corporate social responsibility initiative | Perceived community value | Positive word of mouth | Trust | Switching cost | Social media | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kommunikation | Communication | Mobilkommunikation | Mobile communications | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.08.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598733