Building trust between consumers and corporations : the role of consumer perceptions of transparency and social responsibility
Jiyun Kang; Gwendolyn Hustvedt
| Year of publication: |
2014
|
|---|---|
| Authors: | Kang, Jiyun ; Hustvedt, Gwendolyn |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 125.2014, 2, p. 253-265
|
| Subject: | Social responsibility | Transparency | Trust | Word-of-mouth | Sustainable business | Corporate Social Responsibility | Corporate social responsibility | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010432206