Evaluating the influence of destination brand experience on tourist behavioral intention
Year of publication: |
2019
|
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Authors: | Ramjit Singh ; Mehraj, Nasiba |
Published in: |
Enlightening tourism : ET ; a pathmaking journal. - Huelva : Univ., ISSN 2174-548X, ZDB-ID 2631025-9. - Vol. 9.2019, 2, p. 199-227
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Subject: | Destination Brand Experience | Behavioral Intention | Tourist Satisfaction | Destination Branding | Tourism Destination | Markenführung | Brand management | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Kundenzufriedenheit | Customer satisfaction | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Tourismusregion | Tourism destination | Tourismus | Tourism |
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