Evaluating the Multivariate Beta Binomial Distribution for Estimating Magazine and Internet Exposure Frequency Distributions
| Year of publication: |
2011
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| Authors: | Cheong, Yunjae ; Eakin, Tim ; Leckenby, John |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 40.2011, 1 (1.4.), p. 7-25
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