Evaluating the net benefits of collective reputation : the case of Bordeaux wine
Olivier Gergaud, Florine Livat, Bradley Rickard, Frederic Warzynski
| Year of publication: |
August 2017
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|---|---|
| Authors: | Gergaud, Olivier ; Livat, Florine ; Rickard, Bradley ; Warzynski, Frederic |
| Published in: |
Food policy : economics planning and politics of food and agriculture. - Amsterdam [u.a.] : Elsevier, ISSN 0306-9192, ZDB-ID 194840-4. - Vol. 71.2017, p. 8-16
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| Subject: | Analysis of promotion | Individual reputation | Collective reputation | Bordeaux wines | Appellations | Reputation | Wein | Wine | Produktqualität | Product quality | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Weinbau | Wine industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.foodpol.2017.07.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011798101