Evaluating the relationship of firm strategic orientations and new product development program performance
Prashant Srivastava, Jaewon Yoo, Gary L. Frankwick, and Kevin E. Voss
| Year of publication: |
2013
|
|---|---|
| Authors: | Srivastava, Prashant ; Yoo, Jaewon ; Frankwick, Gary ; Voss, Kevin E. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 4, p. 429-440
|
| Subject: | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Strategisches Management | Strategic management | Entrepreneurship | Entrepreneurship approach | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010231843