Evaluating the role of weak ties in the context of an online social network
Michael Obal; Gordon Burtch; Werner Kunz
| Year of publication: |
2013
|
|---|---|
| Authors: | Obal, Michael W. ; Burtch, Gordon ; Kunz, Werner |
| Published in: |
Marketing theory and applications ; 2012=Vol. 23. - Red Hook, NY : Curran Associates, ISBN 1-62276-649-0. - 2013, p. 176-185
|
| Subject: | Social Web | Social web | Soziale Beziehungen | Social relations | Experten | Experts | Kaufentscheidung | Purchase decision | Produktinformation | Product information | Asymmetrische Information | Asymmetric information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009792219