Evaluation and analysis of IJV marketing performance and its key predictors
Craig C. Julian and B. Ramaseshan
| Year of publication: |
2008
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|---|---|
| Authors: | Julian, Craig C. ; Ramaseshan, B. |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 1.2007/08, 2/3, p. 309-325
|
| Subject: | Joint Venture | Joint venture | Marketing | Thailand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003756960