Evaluation and analysis of IJV marketing performance and its key predictors
Craig C. Julian and B. Ramaseshan
| Year of publication: |
2008
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| Authors: | Julian, Craig C. ; Ramaseshan, B. |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 21933832. - Vol. 1.2007/08, 2/3, p. 309-325
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009885171