Evaluation of individuals' behaviour patterns towards cellular network : an empirical study of Pakistan
Year of publication: |
2019
|
---|---|
Authors: | Ul Hassan, Masood ; Iqbal, Zeeshan ; Malik, Maimoona |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 18.2019, 1, p. 64-86
|
Subject: | theory of reasoned action | TRA | theory of planned behaviour | TPB | technology acceptance model | TAM | cellular network | telecom sector | Pakistan | Verbrauchereinstellung | Consumer attitudes | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone |
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