Evaluation of search, experience and credence attributes: role of brand name and product trial
Year of publication: |
2002
|
---|---|
Authors: | Srinivasan, Srini S. ; Till, Brian D. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 11.2002, 7, p. 417-431
|
Publisher: |
MCB UP Ltd |
Subject: | Brand names | Product testing | Evaluation |
-
Co‐branding: brand equity and trial effects
Washburn, Judith H., (2000)
-
Evaluating the Brand Extension Decision Using a Model of Reputation Building
Milewicz, John, (1994)
-
Understanding Customer Abilities in Product Concept Tests
Duke, Charles R., (1994)
- More ...
-
Coupon characteristics and redemption intentions: A segment-level analysis
Ramaswamy, Venkatram, (1998)
-
Concepts and strategy guidelines for designing value enhancing sales promotions
Srinivasan, Srini S., (1998)
-
Price discounts or coupon promotions: does it matter?
Kumar, V., (2004)
- More ...