Concepts and strategy guidelines for designing value enhancing sales promotions
Year of publication: |
1998
|
---|---|
Authors: | Srinivasan, Srini S. ; Anderson, Rolph E. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 7.1998, 5, p. 410-420
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing management | Marketing strategy | Promotional mix | Sales promotion |
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