Event social responsibility : a note to improve outcomes for sponsors and events

Angeline Close Scheinbaum; Russell Lacey

Year of publication:	2015
Authors:	Scheinbaum, Angeline Close ; Lacey, Russell
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 9, p. 1982-1986
Subject:	Experiential marketing \| Event marketing effectiveness \| Sponsorship \| Corporate social responsibility \| Business of sport \| Corporate Social Responsibility \| Sponsoring \| Event-Marketing \| Event marketing \| Sportveranstaltung \| Sport event \| Sportmarketing \| Sports marketing \| Veranstaltung \| Event \| Werbewirkung \| Advertising effects

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