Evidence for covert attention switching from eye-movements. Reply to commentaries on Liechty et al., 2003
Year of publication: |
2003
|
---|---|
Authors: | Wedel, Michel ; Pieters, Rik ; Liechty, John |
Published in: |
Psychometrika. - Springer. - Vol. 68.2003, 4, p. 557-562
|
Publisher: |
Springer |
Subject: | covert visual attention | space based attention | object based attention | where and what stream | scan paths | hidden Markov model | print advertising |
-
Burgers, Christian, (2015)
-
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian, (2015)
-
Reavey, Brooke, (2018)
- More ...
-
Global and local covert visual attention: Evidence from a bayesian hidden markov model
Liechty, John, (2003)
-
Eye tracking for visual marketing
Wedel, Michel, (2008)
-
Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory
Pieters, Rik, (1999)
- More ...