eWOM and the importance of capturing consumer attention within social media
Terry Daugherty and Ernest Hoffman
| Year of publication: |
2014
|
|---|---|
| Authors: | Daugherty, Terry ; Hoffman, Ernest |
| Published in: |
Word of mouth and social media. - London : Routledge, ISBN 978-0-415-74380-8. - 2014, p. 81-101
|
| Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010409809