Examination of the effect of consumer comments on e-commerce sites on continuance intention to online shopping within the scope of social exchange theory
Year of publication: |
2024
|
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Authors: | Habiboğlu, Özge ; Çelik, Zübeyir ; Sağlam, Mehmet Hakan |
Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 19.2024, 2, p. 156-180
|
Subject: | consumer comments | continuance intention | e-commerce | electronic commerce | online shopping | SET | social exchange theory | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Austauschtheorie | Social exchange theory |
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