Examining brand origin recognition accuracy in Indonesia
Year of publication: |
2016
|
---|---|
Authors: | Tjiptono, Fandy ; Andrianombonana, Haja Tiana Rakotondrainibe |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 5, p. 878-897
|
Subject: | Indonesia | Brand origin | Brand origin recognition accuracy | Foreign brands | Laptop | Local brands | Indonesien | Markenführung | Brand management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin |
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