Examining cultural differences in Airbnb naming convention and user reception : an eye-tracking study
Wilson Cheong Hin Hong, Henrique Fátima Boyol Ngan, Joanne Yu and Paula Arbouw
| Year of publication: |
2023
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|---|---|
| Authors: | Hong, Wilson Cheong Hin ; Ngan, Henrique Fátima Boyol ; Yu, Joanne ; Arbouw, Paula |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 40.2023, 6, p. 475-489
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| Subject: | click rate | dual process | high/low-context culture | online marketing | Sharing economy | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Share Economy | Kulturelle Identität | Cultural identity | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2023.2263764 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014419158