Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Tilottama G. Chowdhury, Mohammad Elahee, Blaine Branchik and Camelia Micu
| Year of publication: |
2019
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|---|---|
| Authors: | Ghosh Chowdhury, Tilottama ; Elahee, Mohammad Niamat ; Branchik, Blaine ; Micu, Camelia |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 31.2019, 4, p. 330-344
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| Subject: | Acculturation | biculturals | consumer ethnocentrism | lobal brands | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2018.1564107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200786