Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Ali Besharat and Sajeev Varki
| Year of publication: |
2014
|
|---|---|
| Authors: | Besharat, Ali ; Varki, Sajeev |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 4, p. 421-435
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| Subject: | Entscheidungstheorie | Decision theory | Entscheidungsverfahren | Decision-making procedure | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010510250