Examining impacts of negative reviews and purchase goals on consumer purchase decision
Fei L. Weisstein, Lei Song, Peter Andersen, Ying Zhu
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Weisstein, Fei L. ; Song, Lei ; Andersen, Peter ; Zhu, Ying |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 39.2017, p. 201-207
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| Subject: | Negative online review | Goal orientation | Perceived value | Price perception | Purchase intention | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.08.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011747804