Examining market entry mode strategies via resource-based and institutional influences : empirical evidence from a region-within-country economy context
Aron O'Cass; Liem Viet Ngo; Nima Heirati
| Year of publication: |
2012
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|---|---|
| Authors: | O'Cass, Aron ; Ngo, Liem Viet ; Heirati, Nima |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 20.2012, 3, p. 224-233
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| Subject: | Internationaler Markteintritt | International market entry | Ressourcenorientierter Ansatz | Resource-based view | Institutionenökonomik | Institutional economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009624302