Examining media effectiveness across cultures and national borders : a review and multilevel framework
Karen Moustafa Leonard; James R. Van Scotter; Fatma Pakdil; Nadine Jbeily Chamseddine; Ezel Esatoglu ...
| Year of publication: |
2011
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|---|---|
| Authors: | Leonard, Karen Moustafa ; Van Scotter, James R. ; Pakdil, Fatma ; Chamseddine, Nadine Jbeily ; Esatoglu, Ezel |
| Published in: |
International journal of cross cultural management : CCM. - London [u.a.] : Sage Publ., ISSN 1470-5958, ZDB-ID 2211933-4. - Vol. 11.2011, 1, p. 83-103
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| Subject: | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Interkulturelles Management | Cross-cultural management | Nationalkultur | National culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in franz. und chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009157726