Examining mobile marketing technology adoption from an evolutionary process perspective : the study of the UK service SMEs
Sunday C. Eze, Vera C. Chinedu-Eze, Tony Nwanji, Adenike O. Bello
| Year of publication: |
2021
|
|---|---|
| Authors: | Eze, Sunday C. ; Chinedu-Eze, Vera C. ; Nwanji, Tony Ikechukwu ; Bello, Adenike O. |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 37.2021, 2, p. 151-181
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| Subject: | mobile marketing | technology adoption | dynamic capabilities | small and medium enterprises | SMEs | qualitative approach | KMU | SME | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Dynamische Kompetenzen | Dynamic capabilities | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Technischer Fortschritt | Technological change |
Online Resource