Examining scarcity in mobile promotion and purchase intention : the role of location

Qin Sun, Rajasree K. Rajamma, Deborah D. Heisley and Mahmoud A. Soliman

Year of publication:	2022
Authors:	Sun, Qin ; Rajamma, Rajasree K. ; Heisley, Deborah D. ; Soliman, Mahmoud A.
Subject:	Konsumentenverhalten \| Consumer behaviour \| Kundenbindungsprogramm \| Loyalty program \| Mobiltelefon \| Mobile phone \| Mobile Marketing \| Mobile marketing \| USA \| United States

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