Examining sponsorship's effectiveness over the internet : a conceptual framework for researchers and practitioners
Konstantinos Koronios and Panagiotis Dimitropoulos
| Year of publication: |
2020
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|---|---|
| Authors: | Koronios, Konstantinos ; Dimitropoulos, Panagiotis |
| Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 17.2020, 4, p. 2050027-1-2050027-18
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| Subject: | Internet | sponsorship | sport | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Marketingmanagement | Marketing management | Sport | Sports | Konsumentenverhalten | Consumer behaviour |