Examining store atmosphere appraisals using parallel approaches from the aesthetics literature
Year of publication: |
2019
|
---|---|
Authors: | Murray, John ; Teller, Christoph ; Elms, Jonathan |
Subject: | aesthetic pleasure | atmosphere | Novelty | typicality | variety | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design |
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