Examining the barriers to accepting big health data from a health marketeer's perspective
Rebecca Benn, Alan Shaw
| Year of publication: |
2023
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|---|---|
| Authors: | Benn, Rebecca ; Shaw, Alan |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 40.2023, 1, p. 1-18
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| Subject: | Big health data | content analysis | health marketers | interactive communication technology adoption model | NHS | Gesundheitswesen | Health care system | Gesundheit | Health | Gesundheitsversorgung | Health care | Innovationsakzeptanz | Innovation adoption |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2021.1994115 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294989