Examining the covert nature of product placement : implications for public policy
Kerri-Ann L. Kuhn; Margee Hume; Anita Love
| Year of publication: |
2010
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|---|---|
| Authors: | Kuhn, Kerri-Ann L. ; Hume, Margee ; Love, Anita |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 16.2010, 1/2, p. 59-79
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| Subject: | Product Placement | Product placement | Konsumentenverhalten | Consumer behaviour | Wirtschaftsethik | Economic ethics | Regulierung | Regulation | Öffentliche Meinung | Public opinion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003974794