Examining the customer experience of using banking chatbots and its impact on brand love : the moderating role of perceived risk
Jay Trivedi
| Year of publication: |
2019
|
|---|---|
| Authors: | Trivedi, Jay |
| Subject: | Artificial intelligence | brand love | chatbots | customer experience | information system model | perceived risk | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Markenführung | Brand management | Experiment | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Risikopräferenz | Risk attitude |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2019.1567188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179564