Examining the dark force consequences of AI as a new actor in B2B relationships
Brendan James Keegan, Sophie Iredale, Peter Naudé
| Year of publication: |
2023
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|---|---|
| Authors: | Keegan, Brendan James ; Iredale, Sophie ; Naudé, Peter |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 228-239
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| Subject: | Artificial intelligence | B2B relationships | Dark forces | Dehumanization | Tensions | B-to-B-Marketing | Business-to-business marketing | Künstliche Intelligenz | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.10.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014454897