Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat-Nizam Abdul-Talib and Shasikala Vadivalu
| Year of publication: |
2023
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|---|---|
| Authors: | Asmat Nizam Abdul Talib ; Shasikala Vadivalu |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 18.2023, 4, p. 418-443
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| Subject: | cosmetic | purchase intention | eWOM | value co-creation | VCC | social networking sites | SNSs | Generation Y | Malaysia | Social Web | Social web | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Online-Marketing | Internet marketing | Kosmetik | Cosmetics | Kaufmotiv | Consumer motivation | Soziales Netzwerk | Social network |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2023.134127 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014439813