Examining the effects of authenticity fit and association fit : a digital human avatar endorsement model
Jian Li, Jinsong Huang, Yaqi Li
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Jian ; Huang, Jinsong ; Li, Yaqi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-11
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| Subject: | Digital human avatar endorsement | Avatar-product fit | Authenticity fit | Association fit | Hedonic product | Utilitarian product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014265695