To be precise (imprecise) in utilitarian (hedonic) contexts : examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations
Hong Zhu, Zimeng Zhu, Yilin Ou, Ya Yin
| Year of publication: |
2023
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|---|---|
| Authors: | Zhu, Hong ; Zhu, Zimeng ; Ou, Yilin ; Yin, Ya |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 12, p. 2668-2685
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| Subject: | AI adoption | artificial intelligence | conceptual fluency | hedonic product | preciseness | recommendation | utilitarian product | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Hedonischer Preisindex | Hedonic price index |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21904 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432529