Examining the impact of ranking on consumer behavior and search engine revenue
Anindya Ghose; Panagiotis G. Ipeirotis; Beibei Li
| Year of publication: |
2014
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|---|---|
| Authors: | Ghose, Anindya ; Ipeirotis, Panagiotis G. ; Li, Beibei |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 7, p. 1632-1654
|
| Subject: | travel search engine | randomized experiments | hierarchical Bayesian methods | information systems | IT policy and management | electronic commerce | Suchmaschine | Search engine | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Internet | Online-Marketing | Internet marketing |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399512