Examining the information value of virtual communities: Factual versus opinion-based message content
| Year of publication: |
2013
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|---|---|
| Authors: | Archer-Brown, Chris ; Piercy, Niall ; Joinson, Adam |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 3 (1.2.), p. 421-438
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