Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
Aron O'Cass, Liem Viet Ngo and Vida Siahtiri
| Year of publication: |
2012
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|---|---|
| Authors: | O'Cass, Aron ; Ngo, Liem Viet ; Siahtiri, Vida |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 20.2012, 6, p. 463-481
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| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | KMU | SME | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009663984