Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Choukri Menidjel, Abderrezzak Benhabib, Anil Bilgihan
| Year of publication: |
2017
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|---|---|
| Authors: | Menidjel, Choukri ; Benhabib, Abderrezzak ; Bilgihan, Anil |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 6, p. 631-649
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| Subject: | Partial least squares | Trust | Brand loyalty | Personality traits | Consumer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Markentreue | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Partielle kleinste Quadrate |