Examining the needs to adopt big data analytics in B2B organizations : development of propositions and model of needs

Jiwat Ram and Zeyang Zhang

Year of publication:	2022
Authors:	Ram, Jiwat ; Zhang, Zeyang
Subject:	Big data analytics \| Business-to-business (B2B) \| Business-to-business marketing \| Communication technologies \| Data analysis \| Decision-making \| Electronic commerce \| Information management \| Technology adoption needs \| Theory of organizational motivation \| B-to-B-Marketing \| Electronic Commerce \| E-commerce \| Big Data \| Big data \| Lieferantenmanagement \| Supplier relationship management \| Informationsmanagement \| Betriebliches Informationssystem \| Business intelligence system \| Innovationsakzeptanz \| Innovation adoption \| Data Mining \| Data mining \| Informationstechnik \| Information technology

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JBIM-10-2020-0464 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013165217