Examining the needs to adopt big data analytics in B2B organizations : development of propositions and model of needs
Jiwat Ram and Zeyang Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Ram, Jiwat ; Zhang, Zeyang |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 4, p. 790-809
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| Subject: | Big data analytics | Business-to-business (B2B) | Business-to-business marketing | Communication technologies | Data analysis | Decision-making | Electronic commerce | Information management | Technology adoption needs | Theory of organizational motivation | B-to-B-Marketing | Electronic Commerce | E-commerce | Big Data | Big data | Lieferantenmanagement | Supplier relationship management | Informationsmanagement | Betriebliches Informationssystem | Business intelligence system | Innovationsakzeptanz | Innovation adoption | Data Mining | Data mining | Informationstechnik | Information technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-10-2020-0464 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165217