Examining the potential effects of augmented reality on the retail customer experience : a systematic literature analysis
Prashant Kumar Pandey, Praveen Kumar Pandey
| Year of publication: |
2024
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|---|---|
| Authors: | Pandey, Prashant Kumar ; Pandey, Praveen Kumar |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Geneva : Inderscience Enterprises, ISSN 1741-5225, ZDB-ID 2105494-0. - Vol. 31.2024, 3, p. 191-223
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| Subject: | AR | augmented reality | consumer behaviour | decision-making | information processing style | purchase intention | word-of-mouth | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Einzelhandel | Retail trade | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJNVO.2024.143324 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333936