Examining the relationship between customer bonding, customer participation, and customer satisfaction
Ho-Taek Yi, ChanKoo Yeo, Fortune Edem Amenuvor, Henry Boateng
| Year of publication: |
2021
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|---|---|
| Authors: | Yi, Ho Taek ; Yeo, Chankoo ; Amenuvor, Fortune Edem ; Boateng, Henry |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-11
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| Subject: | Customer participation | Customer participation value | Customer participation worth | Social bonding | Structural bonding | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102598 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648843