Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization

Hannah S. Lee, Göksel Yalcinkaya, and David A. Griffith

Year of publication:	2024
Authors:	Lee, Hannah S. ; Yalcinkaya, Göksel ; Griffith, David A.
Subject:	Cross-border e-commerce \| Cultural globalization \| Digital ad spend \| Institutional economics \| Political globalization \| Electronic Commerce \| E-commerce \| Globalisierung \| Globalization \| Welt \| World \| Online-Handel \| Online retailing \| Institutionenökonomik \| Digitalisierung \| Digitization

freely available

Full text |

More access options

doi.org

Which error do you want to report?

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Please note: Required language not in the list? Please use comment field

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10015202375